Swire Beverages runs Chinese Operations on Green Fuel

The purchase of DiesoLIFT 10 is part of the company’s green initiatives, which include effective tire maintenance, lightweight truck bodies and ecodriving techniques.

Distribution trucks of Swire Beverages are going green with International Fuel Technology’s DiesoLIFT 10, a proprietary fuel additive formulation for diesel and biodiesel fuel blends.
Swire Beverages, a major Coca-Cola full service franchisee, will use its initial purchase of the renewable fuel additive to improve the fuel efficiency and reduce the overall carbon footprint of its three subsidiaries in China, namely Swire Coca-Cola Beverages Zhengzhou Limited, Xian BC Coca-Cola Limited and Nanjing BC Foods Company.
The company conducted an extensive field trial evaluation of DiesoLIFT 10 over the last two years and found that the fuel additive improves operating performance and increases fuel economy while reducing black smoke emissions.
“As environmental awareness grows within our group, we anticipate the gradual usage of DiesoLIFT 10 in our fleet and logistic partners, totalling approximately 2,500 vehicles daily,” said Jeff Wen, warehouse and distribution manager at Swire Beverages.
The purchase of DiesoLIFT 10 is part of the company’s green initiatives, which include effective tire maintenance, lightweight truck bodies and ecodriving techniques.
“These green initiatives enhance our fleet safety and fuel efficiency and our contribution to our community and climate change abatement,’ said Raymond Cheng, general manager of Swire Beverages’ supply chain related to the environment.
Swire Beverages owns the right to manufacture, market and distribute Coca-Cola products in Hong Kong and Taiwan, as well as in seven Chinese provinces and 11 states in the United States. The company’s franchise is equivalent to a total franchise population of more than 420 million.
Swire Beverages, a subsidiary of Swire Pacific Limited (HKG:

0019

), is part of The Coca-Cola Company’s select group of business partners known as the Anchor Bottlers.

Meanwhile, Missouri-based International Fuel Technology (OTCBB:

IFUE

) focuses on selling large quantities of its DiesoLIFT 10 fuel additive formulation to large, industrial diesel and biodiesel consumers, particularly in the rail, stationary power generation and road transport industries. “The growing concern to reduce harmful emissions is a worldwide imperative,” said Sergio Trinidade, the company’s director of science and technology. Dr. Trinidade won the 2007 Nobel Peace Prize as a member of the International Panel on Climate Change.